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Adland: A Global History of Advertising

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Business & Economics
Adland: A Global History of Advertising

Adland: A Global History of Advertising

Tungate Mark

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Πόσο σας άρεσε αυτό το βιβλίο;

Ποια είναι η ποιότητα του ληφθέντος αρχείου;

Κατεβάστε το βιβλίο για να αξιολογήσετε την ποιότητά του

Ποια είναι η ποιότητα των ληφθέντων αρχείων;

Κατηγορίες:

Business & Economics

Έτος:

2013

Έκδοση:

(2e)

Εκδότης:

Kogan Page

Γλώσσα:

english

ISBN 10:

0749464321

ISBN 13:

9780749464325

Αρχείο:

EPUB, 639 KB

IPFS:

,

english, 2013

Αυτό το βιβλίο δεν είναι διαθέσιμο για λήψη λόγω καταγγελίας του κατόχου των πνευματικών δικαιωμάτων

Beware of he who would deny you access to information, for in his heart he dreams himself your master

— Pravin Lal

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Ken Auletta — Frenemies: The Epic Disruption of the Ad Business

Luke Sullivan & Anselmo Ramos — Hey Whipple, Squeeze This

Dominik Imseng — Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World

David Ogilvy — Ogilvy on Advertising

Ken Auletta — Frenemies

Pia Elliot — Just doing it

Roman, Kenneth — The King of Madison Avenue

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Winston Fletcher — Powers of Persuasion.

Kenneth Roman — The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Maas, Jane — Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

James P. Othmer — Adland: Searching for the Meaning of Life on a Branded Planet

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Ogilvy, David — Ogilvy on Advertising

Luke Sullivan — Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Nancy Vonk, Janet Kestin — Pick Me : Breaking Into Advertising and Staying There

John Hegarty — Hegarty on Advertising

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David Ogilvy — Ogilvy on Advertising

Ken Auletta — Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Ken Auletta [Auletta, Ken] — Frenemies

Andrew Cracknell — The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

Andrew Cracknell — The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

Ogilvy, David — Ogilvy on Advertising

Luke Sullivan, Edward Boches — Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Luke Sullivan & Anselmo Ramos — Hey Whipple, Squeeze This

Dave Roberts — Sad Men

WetFeet — The WetFeet Insider Guide to Careers in Advertising and Public Relations

Alison Fendley — Saatchi & Saatchi: The Inside Story

Simon Veksner — How to Make It as an Advertising Creative

Ogilvy, David — The Unpublished David Ogilvy

Simon Goode, Richard Myers, Nick Darke — Chutzpah & Chutzpah

David Ogilvy — Ogilvy on Advertising: The International Bestseller

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