Volkswagen Beetle: A Celebration of the World's Most...

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Engineering - Automotive
Volkswagen Beetle: A Celebration of the...

Volkswagen Beetle: A Celebration of the World's Most Popular Car

Name: Volkswagen Beetle: A Celebration of the World's Most Popular Car
ISBN: 9781784420215

Copping, Richard

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Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign

Κατηγορίες:

Engineering - Automotive

Έτος:

2014

Εκδότης:

Haynes Publishing;Shire Publications;Osprey Publishing Ltd

Γλώσσα:

english

Σελίδες:

ISBN 10:

1784420212

ISBN 13: