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Causal Inference in Python: Applying Causal Inference in the Tech Industry (Final Release)

Name: Causal Inference in Python: Applying Causal Inference in the Tech Industry (Final Release)
ISBN: 9781098140243

Matheus Facure

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How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure explains the untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods, like randomized control trials (A/B Tests), linear regression, propensity score, synthetic controls, and difference-in-differences.

Κατηγορίες:

Computers - Programming

Έτος:

2023

Εκδότης:

O'Reilly Media, Inc.

Γλώσσα:

english

Σελίδες:

406

ISBN 10:

1098140249